At TMA, we champion independent distribution and entrepreneurial spirit. Whether you're launching your agency or expanding an established business, we provide the strategic support to help you scale, build lasting equity, and transition from agent to owner. Partner with us to amplify your reach, grow your business, and secure your legacy as a successful entrepreneur.
The Marketing Alliance, Inc. (TMA) is a leading national Independent Marketing Organization (IMO) dedicated to empowering independent agencies and entrepreneurs in distributing life, annuity, and long-term care products. At TMA, we pride ourselves on championing your independence—our commitment to a conflict-free environment means we have no retail arm competing for producing agents. As a publicly traded company with robust capitalization and transparent financials, we provide the stability and resources you need to scale your business. Our specialized team delivers unmatched support in underwriting, processing, marketing, product expertise, and recruitment—all without the burden of mandatory membership fees.
Expanding our mission of supporting independent distribution is the Insurance Fulfillment Center (IFC), launched in 2020 to revolutionize back-office solutions for life insurance and beyond. Built on over 80 years of combined expertise from call center consultants and insurance veterans, IFC offers scalable, technology-driven services that streamline business operations and elevate customer experiences. From life insurance distribution to property and casualty management, IFC delivers seamless support with advanced VoIP, IVR, and on-demand call center technology. Together, TMA and IFC create a unique, integrated partnership that places our clients at the forefront of efficiency, growth, and innovation in the insurance industry.
The Marketing Alliance (TMA) is a trusted Independent Marketing Organization (IMO) with over 30 years of expertise in the insurance industry. Committed to innovation and forward-thinking solutions, TMA empowers brokers to navigate the evolving insurance landscape, seize new opportunities, and achieve lasting success.
Since 1996, The Marketing Alliance, Inc. has been a cornerstone of excellence in the life insurance industry. Led by seasoned veterans, we bring decades of expertise and a steadfast commitment to raising industry standards and driving success for our partners.
Achieve more with IFC: Our dedicated experts and cutting-edge technology ensure fast, efficient, and reliable support, driving your success every step of the way.
Experience Efficiency with TMA: Monitor your progress in real-time with our advanced dashboard. Benefit from seamless uploads via direct carrier feeds for a streamlined business experience. With our US-based Fulfillment Center, communicate with clients confidently and drive results effectively.
At The Marketing Alliance, Inc., we deliver a world-class service experience designed to empower your success. From expert underwriting solutions and case rescue strategies to cutting-edge tele-interviewing and seamless carrier integrations, we’re your trusted partner in mastering the insurance landscape. Let our dedicated team elevate your business to new heights.
Expert Tele-Interviewing
Our skilled internal team specializes in conducting detailed Client Part 1 and Part 2 interviews for life insurance applications submitted via drop tickets. With a focus on precision and clarity, we ensure responses are captured accurately to facilitate smooth application processing.
Proactive Risk Assessment
Our trained professionals are adept at identifying client responses that could impact ratings or underwriting outcomes. Collaborating closely with Brokerage General Agencies (BGAs), we ensure seamless communication to address potential challenges early.
Hassle-Free Application Submission
Leverage our streamlined tele-interview process, where we compile and electronically submit applications directly to carriers. This service is provided at no cost to TMA distribution partners, allowing agents to focus on growing their business while we manage the application complexities with efficiency.
Comprehensive Case Fulfillment
Our Business Support Center specializes in meeting all carrier requirements for life insurance cases. With advanced technology and deep connections in the industry, we efficiently navigate complex requirements to ensure seamless case processing.
Expert Negotiation and Advocacy
Our experienced team advocates for your clients with underwriters, skillfully addressing challenges and pushing for the best outcomes. Trust us to handle delicate negotiations with professionalism and precision.
Scalable and Cost-Effective Solutions
Save on staffing costs with our virtual case management services. Our tailored pricing adapts to your case volume, offering a scalable solution that enhances your agency's capacity and professionalism. Operating from 8 am to 8 pm, Monday through Friday, we act as an extension of your team, ensuring your cases progress even after your office hours. Partner with us to project a larger, more capable presence while maintaining cost-efficiency.
Game-Changing Case Rescues - Introducing TMA's revolutionary program designed to transform your agency's approach to challenging insurance cases. We've launched a game-changing initiative to save cases that were previously declined or deemed 'unplaceable.' Our mission is to reposition these cases, securing placeable offers and unlocking opportunities that might have otherwise been lost.
Unmatched Benefits for TMA Distributors - As a valued TMA distributor, you gain exclusive access to this extraordinary service, at no cost to you. This program offers you the potential to rescue cases that could have been written off, adding significant value to your agency. It's not just about saving cases; it's about maximizing your opportunities and revenue.
Streamlined Underwriting Solutions - At The Marketing Alliance, Inc., our Underwriting Office is dedicated to simplifying the insurance process for our partners. Through direct partnerships with multiple carriers, we can also leverage quick quotes to ensure that your cases are presented to the right audience.
The Marketing Alliance ("TMA") provides our members a comprehensive multi-level approach to their annuity business.
Because the annuity business of a distributor is unique, the resources necessary to grow and maximize profits can be different. Some may want contracts, services, support (to add an annuity revenue stream without a large investment) while others may seek to add incrementally to what they already have established.
The Marketing Alliance provides three separate programs designed to allow each distributor the opportunity to choose a program that best fits their situation and degree of infrastructure.
Exclusive only to TMA distributors, the Annuity Sales and Service Center offers:
-Access to multiple annuity carrier top contracts representing over 200 variations of deferred, indexed or immediate annuity products.
-A full Turn-key Program for distributor's wanting to maximize profits and minimize upfront costs and overhead.
-A Support Program for distributor's who do not want their marketing staff tied to maintaining websites, preparing illustrations or processing the increasing volume of paperwork.
-A Plus Program for agencies not needing additional services but wanting carrier access and simplification.
Navigate the landscape of carrier contracting with ease through The Marketing Alliance, Inc. Our digital onboarding and contracting process connects you directly to an extensive network of insurance carriers, eliminating the need for intermediary agencies. By simplifying the contracting journey, we allow our brokers and agencies to maintain their independence while enjoying streamlined access to a wide range of insurance products.
Our robust digital infrastructure supports quick carrier connections and continuous communication, ensuring that you're always ahead in the fast-paced insurance market.
At The Marketing Alliance, Inc., we equip our partners with powerful marketing and growth tools designed to amplify their presence in the market. Benefit from our comprehensive suite of services including competitive analysis, market development strategies, and recruiting support to expand your reach.
Our dedicated competition desk and marketing experts provide insights and tactics tailored to your specific needs, fostering an environment for your business to thrive. With TMA, you're not just getting services; you're gaining a strategic ally dedicated to your agency's growth and profitability.
