What IMOs Don’t Advertise
Not all IMOs are created equal. While many provide robust support, others may overpromise and underdeliver. Here are some common misconceptions agents face:
- “All IMOs Offer the Same Support”: False. The quality of training, lead programs, and carrier partnerships varies greatly.
- “Higher Commissions Are Guaranteed”: Only top-performing IMOs negotiate better rates. Some take larger overrides, cutting into agent earnings.
- “Technology and CRM Tools Are Standard”: Many IMOs lack modern platforms, leaving agents to manage clients manually.
Why Some IMOs Fall Short
Agents often enter partnerships expecting the moon but are met with unexpected challenges, such as:
Limited Product Offerings
Some IMOs work exclusively with a handful of carriers, limiting the options agents can provide to clients. This can stifle business growth in diverse markets.
Lack of Transparency
Watch for IMOs that hide commission splits or fail to provide clear documentation on overrides. Transparency is critical for long-term success.
Minimal Training Programs
A successful IMO should help you master new sales techniques, stay informed about products, and offer personalized mentorship\u2014not just generic webinars.
Find an IMO That Delivers on Promises
The right IMO should support your goals without hidden fees or lackluster tools. Partnering with a trusted organization like The Marketing Alliance ensures you receive the resources and guidance you need to thrive in the life insurance industry.
Discover the Difference